Market View
NAIS Market View is a user-friendly tool designed to help improve your school’s yearly recruitment strategy based on the latest national demographic data combined with data from hundreds of independent schools each year in NAIS DASL.
Market View provides a contextualized view of your school’s market so you can make informed decisions and identify prospective families who are more likely to enroll in a school like yours. Gain a deeper understanding of your school community, focus your recruitment efforts, and ultimately save on the time and resources that go to waste each year in catch-all approaches to enrolling new students.
Market View empowers schools to upload and analyze their enrollment data. See where you are performing well and where your enrollment strategy could expand to reach more of your target families.
Integrate your data: upload your school’s applicant and enrollment data directly into Market View. When combined with current mapping and trend forecasting, you now have a three-dimensional view to explore and take action.
Customize your experience: nationwide trends, demographic data, and your school’s enrollment data together is the ideal foundation for sustainable strategic decision-making. For example, it is commonly understood that 6th and 9th grade are key entry points for enrollment. But does that trend apply to your school and if so, what are the hyperlocal factors influencing the trend at your school?
Data playground: the new enrollment charts and graphs demonstrate how your enrollment pipeline is performing, pinpoint the best new markets to explore, and analyze your historical performance in best-bet ZIPs. Find the right one? Allow Market View to pull it all together into a sharp, professional, presentation to share with Heads, Board members, and other stakeholders.
Market View 6 saves you time and resources, improves your admissions work, and helps you demonstrate your expertise.
Help & Documentation
I wrote extensive documentation for Market View, hosted at Gitbook. The Market View Resource Center has videos, tutorials, downloads and chat support.
